Profiting from Tragedy – the Caylee Anthony doll

The commercialization of civilization.

It is a shameful time. A time to reflect about how low things have sunk. And how crass and how utterly mercenary some people have become. How they think that material gain excuses any insensitivity to the pain of others.

I was shocked that a business from Jacksonville even thought they could profit from poor Caylee Anthony’s death, when I read this post on CNN: Outrage halts launch of Caylee Sunshine doll. The post went to explain that the public was outraged that Jaime Salcedo, president of Showbiz Promotions created a doll called Caylee Sunshine. I am glad that people stood up for what is right and denounced this act of profiting from tragedy. It tells me that there is some hope left for us. That there are still good people around.

When asked about his profit motives, Mr.Salcedo demurred, saying that he was only doing a public service. He was donating money to charity. But, was he? The dolls were priced at $29.99 and he was planning on donating $3 to charity. He had not even identified a charity for donation yet.

Regardless of whatever excuse Mr.Salcedo has come up now in the face of public uproar, the very thought that he even took this idea to fruition is sickening and insensitive.

This is what commercialization of our civilization has done to us. Look around you: Bernie Madoff, John Thain, Joseph Bruno, Ted Stevens, Jack Abramoff, Citibank Jet purchase with public money, AIG spa treatment with public money, and now hundreds more scams being revealed.

We’ve gotten so deep into consumerism and materialism that people don’t matter anymore. Nothing matters except money. That’s what got us in this economic mess. The greed. The corruption. The insensitivity. The lobbying. The racketeering.

Maybe this is our time to stop and ponder about our missed path.

Oh, what a tangled web we weave…

…when we first practice to deceive!

Ramalinga Raju, the CEO of Sathyam mentioned in his now infamous letter to the Board of Directors of his company, that his fraudulent activity felt akin to riding a tiger. He didn’t know how to get off and so kept riding it until he was forced to dismount.

Rhetoric aside, the very first time we make a CHOICE to deceive instead of doing the right and moral thing, we end up weaving a web that soon becomes hard to unravel. There is no way out of the snag other than to cut the string finally. And that is what happened to Ramalinga Raju. Sadly, his crime did not just impact himself and his family. His multitude of employees, shareholders, the Indian public and press – everyone has been affected.

The more power a person has, the longer the fall. And they take other innocents down with them. It comes down to my oft-repeated refrain – It is imperative that Corporations, since they actually are, ultimately a collection of individuals, have a social conscience. Something that will keep them honest, something that will alert them when they start to tread the wrong path – a path that will lead to everyone’s downfall.

When I was working for a large Fortune 300 company, one of the annual goal setting exercises included a vision and mission statement. Now, if only the vision statement, in addition to the company’s vision for its growth and financial bottom line, included a social responsibility statement, it would help keep the focus on being a wholesome company that is well-integrated and has a synergistic relationship with the society that helps it grow.

For, after all, which predatory relationship has ever prospered?

Corporations, like individuals, animals and the eco-system as a whole, need to function in a mutually symbiotic manner in their environment. Animals know that you cannot survive if you bite the hand that feeds you.

In the case of Sathyam and in the case of Bernie Madoff, both entities did not understand this fundamental fact – Society is the hand that feeds them. If they act in a predatory manner within the very society that breathes spirit into them, there is no way they can survive. They will be riding a tiger. And when they fall, they bring others down with them.

I urge the corporate bigwigs to incorporate a Social responsibility statement that keeps them on the straight and narrow path. Ultimately, it will benefit them.